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Role Overview
The Marketing Director will lead the overall marketing strategy for the Bulgarian market, with responsibility for customer acquisition, retention, brand positioning, partnerships, media, and marketing performance. The role combines strategic leadership with hands-on execution and requires strong knowledge of the Bulgarian market, consumer behavior, regulated industries, and online casino and sports betting.
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Core Responsibilities
- Develop and execute the overall marketing strategy and annual plans.
- Lead customer acquisition activities across digital, affiliate, media, PR, brand, and partnership channels.
- Monitor and optimize acquisition, conversion, activation, retention, and customer value metrics.
- Work closely with CRM and commercial teams on lifecycle, retention, VIP, bonus, and promotional initiatives.
- Manage brand positioning, local communications, advertising, and PR activities.
- Manage relationships with agencies, affiliates, media partners, influencers, and other external suppliers.
- Manage the marketing budget and evaluate campaign and channel performance.
- Monitor market trends, competitors, and consumer behavior and identify new growth opportunities.
- Ensure marketing activities comply with applicable Bulgarian regulations and advertising restrictions.
- Build and manage the internal marketing team.
- Coordinate closely with CRM, Product, Content, Design, Legal, Analytics, Commercial, Customer Support, and Compliance teams.
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Requirements
- 5+ years of marketing experience, including management or leadership responsibilities.
- Experience managing a local brand or market.
- Experience in online casino, sports betting, iGaming, or another highly regulated digital industry is strongly preferred.
- Strong knowledge of the Bulgarian market, consumer behavior, and marketing channels.
- Good understanding of gambling regulations and advertising restrictions in Bulgaria.
- Experience with agencies, media partners, affiliates, and external suppliers.
- Understanding of CRM, customer lifecycle marketing, bonus mechanics, and retention.
- Strong analytical and data-driven decision-making skills.
- Experience managing budgets and marketing performance.
- Excellent strategic, organizational, communication, and stakeholder management skills.
- Excellent English, both written and spoken (C1-C2).
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
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Bonus / Nice to Have
- Previous experience with a licensed operator on the Bulgarian regulated market.
- Experience in casino and sportsbook marketing.
- Knowledge of the local competitive landscape.
- Experience managing acquisition, VIP, activation, and retention programs.
- Experience leading and developing a marketing team.
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What We Offer
- Competitive salary
- Performance-based compensation
- 25 days paid annual leave
- Flexible and hybrid working arrangements
- Additional health benefits
- Food vouchers
- Multisport card
- Professional development opportunities
- Additional employee benefits and perks
Interested in this opportunity?
Apply now and become part of our growing team.
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Estimated response time: 2–4 business days
We are an equal opportunity employer.